NBC Will Broadcast 22 Hours Of Live Earth On July 7
June 1, 2007 9:30 a.m. EST
Kimberly Spice - AHN News Writer
Los Angeles, CA (AHN) - NBC has won the broadcast rights to air Live Earth on July 7. NBC will dedicate 22 hours of coverage with live and pre-recorded segments which will start airing at 4 a.m.
The event is backed by Live 8 producers and will cover nine venues worldwide with over 100 artists performing.
The U.S., U.K., Brazil, China, Australia, South Africa, Japan and Germany will be hosting cities. Performers Kelly Clarkson, Dave Matthews Band, John Mayer, The Police, Akon, Smashing Pumpkins, Kanye West and Sheryl Crow, in addition to other major headliners, will also participate.
President of NBC Universal Cable, Jeff Gaspin, is quoted as saying, "By leveraging all of our properties, we will reach millions of viewers with this important call to action to combat global warming, while offering our audiences an incredible entertainment experience from today's biggest artists."
The growth of public awareness began shortly after former Presidential running candidate Al Gore's Academy Award winning documentary, "An Inconvenient Truth," opened in theatres around the globe in 2006.
http://www.allheadlinenews.com/articles/7007516545